Jacques Derrida, a Postmodern theorist, he is responsible for one of the most famous beliefs within the Postmodern culture, that quote is the following...
"The center is not the center, the concept of a centered structure...is contradictorily coherent. And, as always, coherent in contradiction expresses the force of desire"
This quote means that there is not a set center, the center is in fact wherever we put it.
For example, 'Kung Fu Panda' is a considered a fairly good animation compared to 'Mars Needs Moms', but isn't particularly very good compared to 'Finding Nemo'. Therefore Kung Fu Panda is in the centre, because it has the surroundings.
Whereas Finding Nemo becomes the center if you bring Toy Story in the aquasion, because compared to Kung Fu Panda, Finding Nemo is considered a very good film, but compared Toy Story it isn't so, so brilliant.
The point Derrida is trying to make is that the center keeps of moving, everything is like a cycle, and it's keeps on moving and things go in and out of fashion.
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